Hi Mark,

I really like your argument that we should focus on generating value rather than success theatre (actually I wrote an article on Agile Success Theatre that you might find interesting at https://levelup.gitconnected.com/agile-success-theater-aff49d1e171d )

I have a couple of followup questions / observations:

* Your PDCA cycle seems a lot like the Lean Startup build-measure-learn loop, so I wonder if you have a comment on that?

* It can take a long-time to measure the value gained by a solution, e.g. it can take quite a while to gain market traction. This would slow down the speed of the feedback loop, so I wonder if you have a comment on that?